c'mon everyone's doing it

PART 2

Just about everyone in this part of the world has a lawn or grew up with one. In fact we seem keen on coating every non-paved surface with turf. But why lawns are ubiquitous, just about no one can explain. 

Why are we willing to accept something as normative without understanding how it came to be in the first place? 

Lawns originated in Europe in the 14th century. This makes sense since the climate is well suited for grasses. In commonly shared grazing areas, they were 'mowed' by hoofed animals. By the 17th century, lawns evolved as a status symbol for those wealthy enough to devote resources, including humans, to maintain property for leisure and aesthetics. Then 18th century European immigrants brought these grasses to America.

The confluence of several factors in the 19th century helped lawns shape our idea of normal. One, the Scottish (remember, their climate is suited for grass) brought golf and lawn bowling with them. As golf gained popularity, the USGA and USDA teamed up to develop turf grass. Two, the lawn mower was invented in 1830- not surprisingly-in England, with its moist and mild climate. Three, the growth of cities due to industrialization led to city beautification plans, including the development of parks.

Understandably, these parks were created by Europeans; modeled after northern European estate grounds: trees, manicured grass and shrubs. Notable landscape architect, Frederick Law Olmsted (think Central Park), went on to design suburbs with parks and lawns. 

The spread of lawns went into high gear post WW2 with Levitt and Sons establishing low-cost cookie cutter suburbs to house the returning GIs. Each home had a lawn with strictly enforced rules of maintenance, perfect for the conformist mindset of the 1950's. Coincidently, the US needed uses for chemicals no longer necessary for war. Besides OTC medicines, food, beauty and cleaning products, chemicals were also diverted to lawn care. 

So what of the American lawn today? 

*Lawns cover an area three times larger than any irrigated crop, over 63,000 square miles.

*50-75% of potable water, over 200 gallons per person, is used on lawn care.

* Homeowners use ten times more chemical fertilizers and pesticides per acre than farmers.

*In a nationwide CDC study of nearly a thousand people, pesticides were found in 100% of the people who had both blood and urine tested. The average person carried 13 of 23 pesticides tested.

*Fertilizer is a major source of water pollution causing algae blooms and dead zones.

*Powered by a two-cycle engine, a lawn mower in one hour spews the same amount of exhaust as a car driven 350 miles.

*Running a leaf blower for 30 minutes creates more emissions than driving a F-150 truck 3800 miles.

*The EPA estimates over 17 million gallons of fuel are spilled yearly while refueling lawn equipment. That's more than the Exxon Valdez spill.

In a climate ill-suited for lawns and with its own distinct biome, beautification has come to mean transforming natural spaces to look like lawns owned by rich Europeans, in Europe. Water infrastructure, fossil fuels, and chemicals allow lawns to thrive where their presence jeopardizes all else. 

As does our buy in.